Kick starting the season, mói now launches their new AW 2017 collection, “Birds Eye”.
With an elevated view of the above, mói proudly launches their Autumn Winter collection for 2017. Known for the raven prints, mói now focuses on the Bird’s Eye and what the raven perceives as objects of nurture in its surroundings.
Inspired by the birds delegate sense of existence, the new collection features styles and prints, which meet the bird’s eye on its daily encounters in nature. By embracing their stature mói‘s focal points include links the ravens visual discovery to their nest, seeds, feathers and beams.
Mói is an urban children’s fashion brand originating from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.
The urban designs feature comfortable garments that can be used by both genders between 0–12 years of age. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.
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