How to persuade people and make sales
We just came across this nice guest post by Beth Morgan from Marketing Nerdist at Shopify and we thought you might enjoy it. The article discusses 6 Psychological Triggers that Win Sales and Influence Customers.
“Whenever anyone asks me what marketing books I recommend that will help them sell more, the very first one I point them to is “Influence” by Robert Cialdini, published in 1984.
A professor of psychology and marketing, Cialdini lays out six ways you can get people to say yes to what you’re asking. Anyone who sells things for a living, online or offline, should know, love, and live these principles:”
– Reciprocity
– Commitment & Consistency
– Liking
– Authority
– Social Proof
– Scarcity
Let’s take a look how you can build some of these influence triggers into your online store to start getting more sales and customers. For more details please visit the blog at: Shopify
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