How to persuade people and make sales

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We just came across this nice guest post by Beth Morgan from Marketing Nerdist at Shopify and we thought you might enjoy it.  The article discusses 6 Psychological Triggers that Win Sales and Influence Customers.

“Whenever anyone asks me what marketing books I recommend that will help them sell more, the very first one I point them to is “Influence” by Robert Cialdini, published in 1984.

A professor of psychology and marketing, Cialdini lays out six ways you can get people to say yes to what you’re asking. Anyone who sells things for a living, online or offline, should know, love, and live these principles:

– Reciprocity
– Commitment & Consistency
– Liking
– Authority
– Social Proof
– Scarcity

Let’s take a look how you can build some of these influence triggers into your online store to start getting more sales and customers. For more details please visit the blog at: Shopify