Solamigos -‐ ecological, multifunctional UV protective clothing with high-‐end design, is proud to appoint Rhubarb Republik as their new Agency and collaborator. Rhubarb Republik will be representing Solamigos in Denmark, Sweden, Norway, Finland, Iceland, Belgium, Holland, New Zealand, Australia, United States and Taiwan.
“Rhubarb Republik stands for a non-‐traditional, conceptual, creative, open-‐minded way of thinking and working which is similar to ours” says Swedish designer Louise L, founder and creative director of Solamigos. “We are really looking forward to this collaboration and to introduce Solamigos to new, exciting markets. The timing is perfect as we are constantly receiving inquiries from new countries”.
Brand Profile
Solamigos brings a new concept to the market -‐ the combination of UV protection, water resistance, multifunctionality and high-‐end design. Solamigos’ garments are made of excellent quality -‐ the fabrics are designed for extreme sports, tested and marked in accordance with the eco-‐friendly Oeko-‐Tex® and the Australian Standard for Sun protective clothing, AS/NZS 4399:1996.
Solamigos was born out of the desire to have every child safe in the sun. “By protecting your children from the sun, you can prevent health problems in the future” -‐ that’s Solamigos’ motto. It took years of research and development to find the right collaborators to make high-‐quality, sustainable, ecological garments, solely produced in Europe. Thanks to Solamigos’ multifunctional designs and fabric features, one garment has many different uses. Children are wearing Solamigos for casual wear and when;
Louise L, the Swedish designer’s career took off when she was rewarded by Her Majesty the Queen of Sweden for winning a national drawing competition at 12 years of age. Her education in Graphic and Textile design led to a successful career as an awarded Art Director in the Advertising sector, both in Sweden and abroad. Originally based on the cosmopolitan Greek island of Mykonos, Solamigos was created together with her theatrical actor husband and their two children as an ambitious family project to “shoot for the moon”. The first collection was launched in spring 2011. One-‐and-‐a-‐half year and a second collection later, they have not reached the moon -‐ yet -‐ but in record time Solamigos has gained representatives in fifteen countries and on four different continents. Today Solamigos’ headquarter is on the Mediterranean island Mallorca, with distributors worldwide.
Most of Solamigos’ garments are designed to be unisex -‐ suitable for both genders. They are easy to mix and match. Sizes are available from 0-‐12 years of age.
The vibe of Solamigos will always be Happy, Fun, Smart, Simple & Cool. To view the new collection Solamigos SS2013, please contact us by e-mail at info@rhubarbrepublik.com