Inspired by The Beach Lifestyle

“I spent a month working and vacationing with my family surrounded by the Pacific Ocean, mountains and desert. The location was Hermosa Beach in Los Angeles with a short visit to Palm Springs, A picture perfect town in the middle of the Coachella desert. Riding along the beach everyday on two wheels, I was in awe of the colorful beach life and all the beautiful flora & fauna living in the dry soil yet so rich in color.

With so much inspiration collected from my stay I created a wonderful Spring-Summer collection. I play with preppy details on comfortable cotton clothing containing flower prints, plaids, dots and nautical stripes mixed with solid colors.

Think California cool, a straw hat and an ice cold lemonade. The Spring-Summer collection is full of happiness and magical attraction.”

Helga Ólafsdóttir
creator & designer of Ígló

For more information on Ígló’s SS 2012 collection please contact Rhubarb Republik /