mói – SS 2017

Coming from the land of fire and ice, mói proudly launches their Spring Summer collection for 2017. Known for the raven prints, mói now approaches their core ethnic relationship with nature by embracing the colors of the Icelandic wilderness.

Inspired by Iceland, the new collection caresses the link between the harsh and delicate yet unique Icelandic nature and the wildlife of the Raven and its compatriot, the Owl. This is done with identifying the link between the nature’s core elements and the birds that live in the amazing landscape.

Mói is an urban children’s fashion brand originating from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.

The urban designs feature comfortable garments that can be used by both genders between 0–12 years of age. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.

Special thanks to Finnur Andrésson, Icelandic birds photographer, for his contribution.

For more information, please contact us by e-mail at info@rhubarbrepublik.com