mói – SS2022


Probably every child in the world wonders. Wonders at some point on how the magical world of the circus comes to life. Can we be a part of it or do you need a special power, even superpower to join. Historically people did run away to join the circus in rural areas across the world when there wasn’t much to look forward to or to do. With the excitement of a circus brought to a small town it’s a wonder why many didn’t run away to join the circus earlier.

For the 2022 summer, mói looks at the circus as a source of inspiration to give children the belief, or make believe of joining the circus. Mói does so by adding amazing new prints alng with colors that represent the magical world of the Circus.

Establish 10 years ago, in 2012, Mói is an urban children’s fashion brand from Iceland. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.

The urban designs feature comfortable garments that can be used by both genders between 0–12 years of age. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.

Preorder Deadline: October 1st 2021.
Delivery Period: End of January 2022.
Launch Date: Estimated February 15th 2022.

For more information, please contact us by e-mail at info@rhubarbrepublik.com