Pure & Playful


Is grey the new white? According to organicZOO, indeed it is! This conceptual British baby wear brand has just released the new 2013 capsule range with its signature colour palette of soft greys and tactile beiges. The concept of simple, yet striking graphics combined with fun and unique finishes, like funky bows and little buttons, makes this collection charming and full of character.

“We want our clothes to talk about big dreams and engender ideas using simple words and stimulating designs. In a pure and playful way we want to encourage our customers to follow their dreams. These are the ideas behind ‘The Poet’, ‘La Ballerine’ and ‘The Artist’. They are designed to bring back those classical, yet slightly forgotten by time professions that allow creativity to flow. ‘Sleepy eyes’ is there to remind us that sometimes we see more with our eyes closed”.

For more information please contact Rhubarb Republik at info@rhubarbrepublik.com

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